iPark Covent Garden
Our iHub Solution
Location
Parker Mews, Covent Garden, London, WC2B 5NT
Purpose of Study
To summarise the use of iHub insights within a busy central London car park. The insights show how to utilise iHub to identify overall capacity, peak times, types of vehicles using the site, revenue generated and more.
About Intelli-Park Covent Garden
Nestled in the heart of Covent Garden, beneath the Gillian Lynne Theatre, this central London spot is a great place to park for theatregoers, shoppers and hotel guests.
Pre-Intelli-Park acquisition, the Covent Garden car park was plagued by high crime rates, parking abuse, and an overall poor fill rate. Intelli-Park has since transformed the car park with numerous upgrades to prevent misuse and promote it to the public.
Results
Total Visitors
3,370 (647 EVs) in October ‘24, up from 2,211 (357 EVs) in October ‘23
Overall Traffic Increase
52.4% year-on-year.
EV Traffic Growth
A massive 81.2% increase.
Our iHub data shows an overall year-on-year visitor increase of 52.4%, and an 81.2% increase in EV visitors in the same period. The evident growth in capacity and the dramatic rise in Electric Vehicle usage shows the increasing demand for EV chargers, so maybe it’s time to install some!
Accessible & Intuitive
iHub makes accessing and exporting data simple, whether in the office or on-site. Its mobile-friendly design ensures that key information is always available, enabling swift and informed decision-making.
The platform also supports multiple logins, catering to various users, from office staff and sales teams to temporary cover.
This flexibility ensures that everyone who needs access can collaborate seamlessly, whether managing operations in real-time or analysing data for future planning.
Tracking Capacity
iHub allowed us to monitor real-time capacity and identify peak usage times, enabling us to track fill rates and adjust tariffs to increase footfall.
Revenue Insight
Detailed revenue breakdowns helped us understand site profitability and identify growth opportunities.
Behavioural Trends
To fine-tune our services, we used iHub to analyse parking behaviours, such as average visit lengths and repeat visitor patterns.
Our Solutions
With the objectives clear, the team got to work setting simple steps to achieve our goals.
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Site Security
Increase site security by installing state of the art shutters and hiring 24/7 security guards, stopping unauthorised pedestrian access.
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ANPR
Installation of our state-of-the-art number plate recognition, recording traffic entering and exiting the site. The ANPR cameras link to our pre-booking system and payment machines.
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Pre-booking
Implementing pre-booking system via the Just Park app, this enabled greater visibility to potential customers and increases overall fill rate.
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Ticketless Payment Kiosks
New payment machines that link to ANRP cameras and allow quick and easy payment options for guests.
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Improved Aesthetiics
Complete deep clean of the site, refreshed paint throughout and an intensive signage overhaul.
Conclusion
iHub’s comprehensive data helped transform Covent Garden from a struggling car park into a secure, efficient, thriving site.
By providing insights on daily visits, capacity analysis, average visit lengths, active subscriptions, and gross revenue, iHub gives you the tools to unlock the full potential of your parking facilities.
With these insights, you, too, can make informed recommendations like considering adding more chargers or pre-booking options to ensure your the site continues to meet customer needs and maximise its success.
For more information on iHub or Covent Garden, visit our website or contact sales@intelli-park.com.
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