Retail Parking Management Coventry
Complete Parking Solution
Location
Lower Precinct, Coventry, CV1 1NQ
Purpose of Study
This case study details the implementation of Intelli-Park’s car park management solutions within a major retail outlet that suffered from huge levels of unauthorised parking.
About Lower Precinct
Located in central Coventry, Lower Precinct is one of the city’s busiest shopping centres. Welcoming over 200,000 visitors every week, with a multi-storey car park comprising over 500 spaces, the centre provides essential access to over 25% of Coventry’s retail stores.
Its parking facilities faced significant challenges that were impacting both operations and customer satisfaction. This was mainly due to it’s convoluted ANPR system and lack of integration with payment systems making it difficult to use for shoppers.
Main Challenges
Operational Complexity
With multiple payment options and a variety of user demographics, the lack of system integration between hardware and software created frequent operational issues for the centre manager.
Diverse User Needs
While most visitors to Lower Precinct are shoppers, its city- centre location also attracts a wide range of regular users, including permit holders and commuters. This diversity demanded a sophisticated parking management system to cater to each individual need.
Customer Dissatisfaction
The previous convoluted system caused frustration among motorists, leading to complaints about slow processes and limited payment options. This poor first impression negatively impacted footfall and customer loyalty.
A Complete Solution
In August 2021, Intelli-Park introduced a complete parking solution to Lower Precinct. By integrating our software with state-of-the-art ANPR cameras, the solution minimised disruption and created a unified system that was intuitive for the end user. This comprehensive system included advanced reporting tools, ensuring the centre manager had access to valuable data on visitor patterns, dwell times, revenue generation and site performance.
Motorists gained access to multiple, user-friendly payment options, including pay-on-exit, contactless, and app-based solutions. Incentives and reward schemes were put in place to reward long term users and permit holders.
Intelli-Park’s parking wardens ensured that parent-and-child and disabled bays were protected, significantly reducing misuse. Meanwhile, ANPR-enabled barriers increased security and improved the accuracy of vehicle tracking.
Site Signage
UKPC branded signs were strategically installed throughout the Lower Precinct Shopping Centre’s parking facilities, including at key entry and exit points, to ensure maximum visibility and clear communication of parking regulations.
This thoughtful placement raises awareness among all visitors, reinforcing the importance of adhering to parking rules and providing an easy-to-navigate system that enhances the overall parking experience for shoppers and staff alike.
Contact UsResults & Benefits
Visitor Growth
Data shows a steady increase in visits since September 2021. For example, October year-on-year visits rose by 3%, while November recorded a 5% increase.
Longer Stays
The percentage of motorists staying under an hour dropped by 3%, while visits lasting 3-5 hours increased by 6%. This suggests an enhanced shopping experience, encouraging customers to spend more time at the centre.
Operational Efficiency
With integrated systems and detailed reports from iHub Insights, the centre manager now has a clear overview of site performance, enabling proactive decision-making and stress-free management.
Customer Satisfaction
Feedback from shoppers highlights the ease of using the new system, from seamless payment options to improved accessibility.
Conclusion
Intelli-Park’s solutions have truly transformed Lower Precinct’s car parking facilities. By addressing operational challenges, enhancing the customer experience, and leveraging advanced technology, we have not only created a more welcoming and efficient parking environment but also contributed to the centre’s broader success.
Visitor numbers are steadily growing, and people are staying longer, showing they’re enjoying their time at the centre. Thanks to iHub, the management team can easily keep track of performance and make decisions without the usual stress.
Shoppers have shared positive feedback, praising the simple payment options, better accessibility, and how easy it is to use the new system. These changes ensure every visit starts and ends on a good note, making Lower Precinct a place where people want to return.
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