Hospital Parking Management, Frimley
The complete, collaborative NHS parking solution
Location
Frimley Park Hospital, Portsmouth Road,
Frimley, Camberley, GU16 7UJ
Purpose of Study
To show impact of a collaborative partnership between Intelli‑Park and Frimley Health NHS Foundation Trust to design and implement a fair, efficient parking management system.
The project tackles longstanding pain points, ranging from permit issues to enforcement challenges, and the need to deliver a cost-neutral solution to improve compliance and increase convenience for both staff and patients.
Background and Pain Points
Frimley Park Hospital faced persistent parking challenges that negatively impacted daily operations and patient experience:
To ensure accuracy and completeness, all pain points were reviewed and confirmed in partnership meetings with hospital stakeholders.
How we did it
Collaborative Approach
Intelli‑Park and Frimley Health NHS Foundation Trust worked hand‑in‑hand to develop a two‑phase roll‑out that balanced enforcement with user‑centric convenience.
Phase 1 – Education, Parking Wardens and Permit Holders
Phase 2 – eCam Surveillance
Outcomes and Early Results
Rapid compliance gains: Within our first 2 months of full enforcement April - May 2025, we recorded a 21.2% improvement in parking compliance.
Improved turnover: Reduced overstays freed up bays, cutting peak‑time queueing and enhancing patient punctuality.
Positive feedback: Staff and patient surveys indicated greater clarity around parking rules and smoother arrival experiences.
Implementation and Partnership Highlights
Cost-neutral setup: All installation fees were offset against net commission earnings, with additional revenue share options available for the hospital.
Joint governance: Intelli-Park's Commercial Director worked alongside the hospital’s facilities team, holding regular review meetings and adjusting processes in real time.
Staff training & support: Solutions workshops equipped Frimley Park’s team to manage permits, interpret analytics, and liaise with enforcement officers.
Signage and Communication
We recommended a comprehensive signage strategy tailored to Frimley Park Hospital’s unique needs, creating bespoke wayfinding and instructional signs in the hospital’s own branding.
Working closely with the hospital’s comms team, we developed custom graphics and messaging for all critical areas, from entrance points and patient drop‑off zones to accessible bays and permit holder spaces, ensuring consistency with their visual identity and clear guidance for both staff and patients.
The Next Steps
Following on from the successful implementation of our parking enforcement and management services, Intelli-Park is now in the process of introducing an updated ANPR and Payments system. accurately monitoring all traffic entering and exiting the site, and integrating quick and easy ticketless payment options and permit systems.
Contact UsConclusion
The Frimley Park partnership highlights how strategic collaboration, phased implementation, and user‑focused design can transform hospital parking.
By aligning enforcement technology with clear communication and cost‑neutral financing, Intelli‑Park and Frimley Health NHS Foundation Trust have delivered a robust, fair system that already demonstrates substantial compliance improvements and lays the groundwork for sustained operational benefits.
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